This appears to be the box from the #10/2 Cigarette Set with a brocade etch. The piece is marked as new Martinsville.
Per Lyle Fokken: "This Poinsettia Brocade is seen two different ways. One is a light surface etching, the other a deep etching often with gold trim. The light surface etched pieces are always on McKee blanks. The deep etched pieces are from various other companies. Attached photos show the deep etching on Diamond Glass candlesticks, Jeanette items, and a marked New Martinsville cig box. Even thought the poinsettia patterns are the same, this strongly suggests an outside decorator for the deep etched stuff. "